One Standard. Every Chapter.

Est. 2014

One Standard.

Every Chapter.

Scroll to enter

Six shops. One bar for the work.

Walk into any Chapter and you get the same consultation, the same hands, the same finish. The address changes. Nothing else does.

New York

02

Los Angeles

01

Chicago

01

Austin + Miami

02

Six shops, five cities

Two in New York, one each in Los Angeles, Chicago, Austin and Miami. Same menu at every door.

One training book

Every barber learns from the same book and re-certifies every year. No house styles.

Module 04 · Fades

v.12

Consultation

Guard map

Neckline

9/12

Shears

6.0 in

Clipper

Cordless

Razor

Straight edge

The same tools

Same shears, clippers and razors on every stand, so the cut never depends on the kit.

Hot towel, always

On every service, at every chapter. It isn’t an add-on and it never will be.

Ticket #0418

SoHo

Classic cut

$48

Hot towel

Included

Total

$48

Commission

Product quota

Salary + benefits

Salaried barbers

No commission and no product quota. Your barber earns the same whether you buy the clay or not.

Seven-day fix

Not right? Come back to any chapter within seven days and we’ll fix it, no charge.

Days since your cut

1

2

3

4

5

6

7

Free fix, any chapter

The Standard

What happens in every chair, everywhere.

Five steps, in the same order, in every chair. Trained the same way. Held to the same line.

01

The read

Five minutes before the first cut. Your hair, your week, what you’re growing out. No assumptions.

02

The cut

03

The hot towel

04

The finish

05

The follow

Chair 03 · Chapter Two, SoHo

Consultation

5 min

Growing out

Top, six weeks

Wears it

Matte, no shine

Last cut

Williamsburg, Mar 12

01

The read

Five minutes before the first cut. Your hair, your week, what you’re growing out. No assumptions.

02

The cut

Shears, clippers, razor. Whatever the head actually needs, not whatever’s fast.

03

The hot towel

Standard on every service. Not an upsell, not a package tier.

04

The finish

Styled the way you’ll actually wear it, with a product you can buy or ignore.

05

The follow

Your notes travel. Book any chapter and your barber already knows the last cut.

Services

The list is short on purpose.

01

The Cut

45 min

$48

02

Cut & Beard

60 min

$68

03

Straight Razor Shave

45 min

$55

04

Beard Trim & Line

30 min

$32

05

The Full Chapter

90 min

$110

06

Kids (12 and under)

30 min

$30

Every service includes the consultation and the hot towel. Prices shown are the Williamsburg list — check your chapter for local pricing.

Look Book

Same read, same shears, same hot towel. Six rooms across five cities, and one way of doing the work.

06 rooms · 05 cities

Chapter barbershop interior, Williamsburg, New York

01

Williamsburg, New York

Chapter barbershop interior, SoHo, New York

02

SoHo, New York

Chapter barbershop interior, Silver Lake, Los Angeles

03

Silver Lake, Los Angeles

Chapter barbershop interior, West Loop, Chicago

04

West Loop, Chicago

Chapter barbershop interior, East Austin, Austin

05

East Austin, Austin

Chapter barbershop interior, Wynwood, Miami

06

Wynwood, Miami

Chapter barbershop interior, Williamsburg, New York

01

Williamsburg, New York

Chapter barbershop interior, SoHo, New York

02

SoHo, New York

Chapter barbershop interior, Silver Lake, Los Angeles

03

Silver Lake, Los Angeles

Chapter barbershop interior, West Loop, Chicago

04

West Loop, Chicago

Chapter barbershop interior, East Austin, Austin

05

East Austin, Austin

Chapter barbershop interior, Wynwood, Miami

06

Wynwood, Miami

Not right? Come back within seven days.

We’ll fix it, no charge and no conversation about it. Any chapter — not just the one that cut you.

  • Seven days — No charge — Any chapter — No questions —

    Seven days — No charge — Any chapter — No questions —

    Seven days — No charge — Any chapter — No questions —

  • Seven days — No charge — Any chapter — No questions —

    Seven days — No charge — Any chapter — No questions —

    Seven days — No charge — Any chapter — No questions —

  • Seven days — No charge — Any chapter — No questions —

    Seven days — No charge — Any chapter — No questions —

    Seven days — No charge — Any chapter — No questions —

  • Seven days — No charge — Any chapter — No questions —

    Seven days — No charge — Any chapter — No questions —

    Seven days — No charge — Any chapter — No questions —

No charge

Not a discount, not a credit. Free.

Any chapter

Not just the one that cut you.

No questions

We don’t ask you to justify it.

Since 2014

One shop in Williamsburg. Then five more.

We opened with two chairs and a rule: nobody leaves a chapter with a cut we wouldn’t put our name on. Six shops later that rule is the only thing we’ve never rewritten.

Growing was the easy part. Keeping the work identical across six cities is the part we’re actually proud of — same training, same tools, same twenty-page book every barber learns before touching a client.

Chapter One · Williamsburg · Chair one, 2014

Williamsburg, 2014

What people say

We didn’t write these.

“Moved from Brooklyn to Austin and kept the same barber, basically. Different guy, same cut.”

Marcus D. · Chapter Five

“First place where the walk-in wasn’t a downgrade.”

Ely T. · Chapter Two

“Ten years of bad fades and then this.”

Josh R. · Chapter One

“The hot towel alone is worth the walk.”

Andre P. · Chapter Four

Grow with us

Open a chapter

We’re taking applications for 2027 in Denver, Nashville and Seattle. If you can run a floor and hold a standard, we’ll teach the rest.

Work a chair

Salaried, not commission. Paid training, paid holidays, and a book you’ll actually learn from.

Join the Club.

One email a month. New chapters, new hours, the occasional appointment we couldn’t fill. Nothing else.

Create a free website with Framer, the website builder loved by startups, designers and agencies.